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Packaging Design - Design, 3d visualisation, illustration, repro
When you want new packaging designed, you want to know what the end result will look like on-pack from the first concept. Why? Well, the flat layout design may look incredible with amazing illustration and a new logo to kill for, so you develop the design until you're finally ready to go to print. You then do a full printout and suddenly realise that half the key elements are 'off-screen' when you need them to be centre-stage. Or you realise that the shiny new logo is too big and wraps around the sides of the pack, losing key branding... What do you do now? Go back to square 1 and start again.
Corporate Identity - Design, 3d , illustration
To begin with, it is important to know that the corporate identity (as with an individual's personality), is the image with which your company can be identified. A company's corporate identity is the group of attributes and values a company has: its 'personality', its purpose or 'reason for being', its spirit and soul. The image reflected by the company's personality will make the company identifiable and different from the rest of its competitors and it will also determine its importance in the business world.
Corporate identity is the group of pieces, aspects, ideas, methods and techniques that your brand needs to be identifiable. Your company's corporate identity can be formed by many of the pieces that form a communicational style: logo, letterhead, business cards, folder, envelope, etc. A strong identity strengthens your brand, becoming recognizable to the target audience. I would advise beginning with the creation of a logo or company brand since the development of the identity will depend on them
The logo will be present in all the pieces that form the corporate identity system. Deciding on whether to use a full colour 3d logo or a simple flat colour vector design will depend on the image you want to portray as well as the applications where it will be used. I can also design a corporate usage guidelines manual to help ensure standardized branding across agencies and applications.