WELCOME

Welcome to Marc Fowler Designs, the portfolio site of Marc Fowler, a Johannesburg based freelance designer, illustrator and 3d artist. 

With experience in graphic design, illustration and 3D; I draw from each of these disciplines to offer a complete creative solution to help clients to reach their intended audience effectively (without breaking the bank).

Read below to see a bit more of the services I offer; or jump straight to my portfolio, see some recent work, find out a bit more about what happens in the life of a Jozi freelance designer in my blog, or just a bit more about me.

Then contact me for an obligation-free quote.

Design services offered: 3D, packaging design and visualization, illustration, graphic design

Within any project the different disciplines are blended to create the best possible end design. And as a single freelance designer there is no communication breakdown between departments to worry about. The 3d guys and illustrators, the designers and account executives are all jammed into a single body and work together... not always a guarantee at an agency.

Packaging Design - Design, 3d visualisation, illustration, repro

When you want new packaging designed, you want to know what the end result will look like on-pack from the first concept. Why? Well, the flat layout design may look incredible with amazing illustration and a new logo to kill for, so you develop the design until you're finally ready to go to print. You then do a full printout and suddenly realise that half the key elements are 'off-screen' when you need them to be centre-stage. Or you realise that the shiny new logo is too big and wraps around the sides of the pack, losing key branding... What do you do now? Go back to square 1 and start again.

I do product visualisation on a 3d model so that you can see the whole picture from beginning to end of the packaging design process.

Corporate Identity - Design, 3d , illustration

To begin with, it is important to know that the corporate identity (as with an individual's personality), is the image with which your company can be identified. A company's corporate identity is the group of attributes and values a company has: its 'personality', its purpose or 'reason for being', its spirit and soul. The image reflected by the company's personality will make the company identifiable and different from the rest of its competitors and it will also determine its importance in the business world.


Corporate identity is the group of pieces, aspects, ideas, methods and techniques that your brand needs to be identifiable. Your company's corporate identity can be formed by many of the pieces that form a communicational style: logo, letterhead, business cards, folder, envelope, etc. A strong identity strengthens your brand, becoming recognizable to the target audience. I would advise beginning with the creation of a logo or company brand since the development of the identity will depend on them


The logo will be present in all the pieces that form the corporate identity system. Deciding on whether to use a full colour 3d logo or a simple flat colour vector design will depend on the image you want to portray as well as the applications where it will be used. I can also design a corporate usage guidelines manual to help ensure standardized branding across agencies and applications.


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